BikeWR was created by the Intermunicipal Partnership for Active Transportation (IMPAcT) committee. This page is used to feature other IMPAcT campaigns and initiatives.
Who’s a Cyclist
Social media campaign featuring local residents that ride bikes and presents them in a way that shows them as neighbours, not just cyclists. The vision of the campaign is similar to the Bike Pittsburgh Drive with Care campaign. The goal is to normalize cycling as a way for all people to move about in our community, as well as encourage safe driving behaviour.
How to Navigate a Pedestrian Crossover
Short animated video was created to increase the awareness of pedestrian crossovers in the Waterloo Region, and provide residents with the required information for how to safety navigate through a crossover in a roundabout as a driver, cyclist, and/or pedestrian. Funding received from the Ministry of Transportation’s Road Safety Community Partnership Program.
This campaign aimed to communicate the importance of bike lights and reflective gear through posters and canvasing at community events, and to provide cyclists with free lights and/or gear for a safe ride home. Inspired by Cycle Toronto’s Get Lit! campaign. Funding received from the Ministry of Transportation’s Road Safety Challenge.
Thumbs Up, WR
2014-2015 community campaign directed to both cyclists and motorists, and aims to improve road safety through education, engineering, and enforcement while fostering a community culture of sharing the road. Highlights included over 100 radio advertisements, an exclusive insert in The Record, and over 300 social media posts. Funding received from the Ministry of Transportation’s Road Safety Community Partnership Program.